Ali Raza

B.Eng, Computer Engineering & Management @ McMaster University

I build pixel-perfect digital experiences.

About Me

I'm Ali Raza, a Toronto-based engineer and founder of Famzy, a family operating system helping households communicate, connect, and coordinate. I'm drawn to the space where software meets people: products that actually get used, by real families, solving real problems.

Before going deep on tech, I spent years in high-performance sales, commission-only, competitive, quota-driven. That background shapes how I build: obsessed with what users actually want, not what's interesting to engineer.

Outside of work: top 0.1% Rocket League player, soccer, travel, and whatever I'm currently doing.

Experience

Founder & Chief Executive Officer

FamzyNov 2025 - PresentMississauga, Ontario, Canada

> famzy.ai

B2C Solar Sales Consultant

Freedom Solar ProsContract Full-timeMay 2025 - Aug 2025Houston, Texas, U.S.AOn-site

  • Closed 13 high-ticket residential solar agreements over 45 days through high-activity door-to-door outreach across Houston neighborhoods.
  • Drove the full sales cycle: prospecting, discovery, utility bill analysis, proposal presentation, objection handling, and contract execution.
  • Consistently knocked 100 doors per day, generating a strong pipeline of qualified appointments and follow-ups.
  • Collaborated with site survey and operations teams to ensure smooth handoff from sale to install scheduling and permitting.
  • Utilized data-driven territory planning to optimize route efficiency and daily set rates.

IT Technician

SeptodontInternshipJan 2025 - Apr 2025Cambridge, Ontario, CanadaHybrid

  • Act as the primary point of contact for end-user support, working with the server/networking team when escalations arise.
  • Manage software licenses and oversee onboarding/offboarding processes, ensuring proper access control and compliance across departments.
  • Co-lead the UniFlow project, managing the company-wide printing system across France, Canada, and the United States, ensuring seamless integration and functionality.
  • Participated in the rollout of Multi-Factor Authentication (MFA), Zero Trust Network Access (ZTNA), and other advanced cybersecurity initiatives, enhancing overall security posture.
  • Develop and maintain Power BI dashboards to track key IT performance metrics, optimize resource allocation, and support data-driven decision-making.

Data Analyst

Vanguard FinancialInternshipMay 2023 - Aug 2023Mississauga, Ontario, CanadaHybrid

  • Assisted in managing financial records for 30+ business clients, leveraging data science techniques to ensure efficiency & accuracy
  • Conducted basic data analysis on accounts and presented findings
  • Created a Python script to automate the reconciliation of bank statements, processing an average of 1,000 transactions per week with > 99% accuracy
  • Contributed to implementing a new SQL database system for improved data organization & data migration
  • Led the development of a full-stack system to expedite payroll processing by standardizing information inflow and export, eliminating manual data entry

B2B Marketing Team-Lead

The Rec SourceContract Part-timeJun 2022 - Dec 2022GTA, Ontario, CanadaHybrid

  • Drove sales and marketing initiatives for my team at The Rec Source
  • Secured 4 high-value contracts ($100k+), outperforming industry benchmarks
  • Extensive travel to various company warehouses for promotion and sales of customized workforce solutions
  • Initiated and led productive meetings with HR managers across Ontario
  • Fostered strong relationships to drive client loyalty and growth
  • Oversaw and mentored a team of 3 marketing representatives
  • Imparted sales best practices and collaborated in strategizing to enhance sales approach

B2C TELUS Sales Consultant

GoSalesContract Full-timeApr 2022 - Aug 2022GTA, Ontario, CanadaOn-site

  • This role at GoSales focused on sales for TELUS smart home security systems and mobile phone plans
  • Excelled in leveraging sales best practices in door-to-door marketing to successfully sell 68 TELUS smart home security systems in a single summer
  • Significantly exceeded sales targets on multiple occasions
  • Demonstrated strong ability to engage with a high volume of prospects (>100 prospects/ daily)
  • Effectively generated a substantial number of qualified leads (~10% of prospects)
  • Centered approach on a deep understanding of client needs
  • Addressed consumer pain points and recommended suitable products
  • Achieved a notable conversion rate of ~2% (68/~3400)

B2C Sales Consultant

Student WorksContract Part-timeDec 2021 - Mar 2022GTA, Ontario, CanadaOn-site

  • Focused on providing estimates for window cleaning services through door-to-door interactions in residential areas
  • Cultivated positive customer relationships
  • Developed proficiency in assessing different home types and providing accurate service estimates
  • Demonstrated excellence in customer engagement and interpersonal skills by interacting with a diverse range of homeowners
  • Enhanced negotiation and sales skills through direct homeowner interactions
  • Employed strong problem-solving skills to address and resolve homeowner inquiries

Sales Representative

PumaPermanent Part-timeOct 2017 - Jan 2019Milton, Ontario, CanadaOn-site

  • Normal retail sales representative stuff, kinda boring

Projects

5Sep 2025 – Apr 2026

Ivy

Engineering capstone student success platform with AI-powered study, planning, and career tools.

3Mar 2026 – Apr 2026

Autonomous RC Vehicle

Embedded autonomy project combining onboard vision, ultrasonic sensing, and PX4 motor control.

1Feb 2024 – Jun 2024

Franky

AI-powered Rocket League bot using deep reinforcement learning.

4Feb 2024 – Mar 2024

Real-time SDR for mono/stereo FM

Software-defined radio system for FM and RDS decoding in a Unix environment.

2Oct 2023 – Dec 2023

Hardware-Based Image Decompressor

Hardware image decompression system using Verilog on an Altera DE2-115 FPGA.

1May 2023 – Aug 2023

Payroll by Vanguard Financial

Full-stack payroll management system with role-based access for accountants and clients.

1Feb 2023 – Apr 2023

LiDAR Spatial Mapper

Real-time 3D spatial mapping system using a ToF sensor and MSP432 microcontroller.

2Jan 2023 – Mar 2023

Kinship Canada

CRA-compliant custom payment processing system for a Canadian charity.

5Sep 2022 – Dec 2022

Model Pacemaker

Pacemaker simulation model with a custom Python/Tkinter GUI for real-time control.

Let's Connect

Have a project in mind or just want to chat? I'd love to hear from you.

Send a message

Use the form below or reach out directly.

linkedin@razas32> view_profile
github@razas32> view_repos
locationToronto, Ontario